Does negative social buzz have staying power?

The Winter Olympics in Vancouver, British Columbia, have served up plenty of material for snarky Twitter users amused by the games’ many small failings, notes Alexandra Samuel. Yet Twitter’s fast-paced nature makes it difficult for any one story to make a durable impression, she argues. Social-media teams would be better off re-tweeting praise than worrying about criticisms that are here today, gone later today, she writes.  Harvard Business Review online/The Conversation blog


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s