The 4 kinds of users in every online community

Visitors to online communities can be separated into four categories, based on their level of engagement, Vanessa DiMauro writes. Each group has different needs and can provide different things to the community, she notes. Marketers need to have a strategy for reaching out to each type of visitor, with the goal always being to get the visitor to move to the next level of engagement, she writes.  Social Media Today


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