A successful social-media strategy requires more than tactics

Too many companies struggle with their social-media strategy because they confuse tactics with a long-range vision, Shannon Paul writes. “I am all about good measurement and tying business value to social-media activity, but many seem to be putting the cart before the horse,” she writes. Experts suggest creating alignment between an organization’s social-media efforts and its communications strategy.  VeryOfficialBlog.com


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