Survey: Consumer perceptions are mixed on loyalty, rewards programs

Loyalty and reward programs are getting mixed reviews in a consumer survey from the Chief Marketing Officer Council. Almost seven in 10 of those polled rated their interactions with the program as “pretty good,” and 50% said such programs were strong motivators or a “big factor” in decisions. However, nearly a third failed to see the value in the programs, and 37% said the rewards “had even less to offer by way of value.”  Adweek


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