Web giants drive push into hyperlocal sites


AOL’s Patch.com and MSNBC.com’s acquisition of EveryBlock.com are two signs that large Web firms are increasingly interested in tapping the market for local content — and marketers will spend $14.9 billion on local online ads in 2010, according to Borrell & Associates. “Online local is the largest commercial opportunity yet to be won,” AOL Ventures’ Jon Brod says.  Mediaweek

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