The real reason people forward content

People are more likely to pass along stories that are positive, long and intellectually stimulating, according to researchers at the University of Pennsylvania who spent more than six months studying The New York Times’ list of most-emailed stories. Researchers found that popular stories often inspired a sense of awe by tackling a broad topic and requiring the reader to approach the subject from a fresh angle.

Researchers say these articles are popular because they create emotional connections between the person sending the article and its recipient. “Emotion in general leads to transmission, and awe is quite a strong emotion,” the researchers said.  New York Times, The


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