Social media’s power goes beyond the customer

There are plenty of good reasons for companies to venture into social media, even if their customers aren’t using a given network, writes Andy Sernovitz. Social networks can be powerful tools for connecting with influential people in your marketplace, he notes. Journalists, industry analysts and strategic partners are all beginning to rely on social media for information, providing a valuable opportunity to establish powerful connections, he argues.  SmartBrief/SmartBlog on Social Media


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