Research: Marketers need multiple methods to win consumer trust

Only about one in four people say they have confidence in their friends and peers, compared with 45% in 2008, according to Edelman’s Trust Barometer. “It’s a more skeptical time,” said Richard Edelman, president-CEO of Edelman. “So if companies are looking at peer-to-peer marketing as another arrow in the quiver, that’s good, but they need to understand it’s not a single-source solution. It’s a piece of the solution.”  Advertising Age


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s