Stop talking and start doing, says social marketer

Spending too much time arguing about the precise nature of social media is self-defeating, said Converseon CEO Rob Key at a Social Media Week panel Thursday. Businesses need to stop talking about social media as a whole, and start focusing on specific enterprise applications, Key argued. “‘Social media’ … is a limiting term,” he said. “The next steps in social media won’t be about the next Twitter account or viral video.”


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