Let your fans tell their own story

Social marketing is a way of telling stories, says Mark Cardwell of the United Nations Development Program — but it’s not just about promoting your brand narrative. Instead, Cardwell told attendees at a Social Media Week event, social tools give companies a chance to let their users tell their own stories. Giving fans a soapbox and encouraging them to share their experiences can be a great way to build lasting communities, he adds.  SmartBrief/SmartBlog on Social Media


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