Why you need a social-media side project

Personal Web projects are the best way to learn the ins and outs of managing a professional social-media campaign, writes Alexandra Samuel. Start simple, invest a few bucks in a custom URL, and you’re off to the races, Samuel declares. “If you’re involved in social-media efforts within your company … personal Web projects are crucial to honing your skills,” Samuel writes.  Harvard Business Review online/The Conversation blog


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