Why marketers must adopt a “double-click mentality”


Marketers such as CVS, Target and Safeway that make life easy for their customers through simplified reward programs recognize that consumers expect “instant and easy gratification,” according to Allen Adamson, managing director Landor Associates, New York.
“Marketers need to operate with a double-click mentality or their consumers will click with brands that do,” he writes.  Forbes

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s