Survey: Some Web users split rather than watch pre-roll ads


Some 16% of Web users click away from a video when a pre-roll ad starts to play — and among magazine and newspaper sites, that number increases to 25%, according to analytics by TubeMogul. Those rates are better than some ad-completion rates reported by video sites and other analysts.  Advertising Age

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s