Gatorade again shifts digital agencies


For the second time in recent months, PepsiCo’s Gatorade brand has changed agencies for digital duties, this time moving from Omnicom Group’s TBWA/Chiat/Day to WPP interactive agency VML. While TBWA is expected to continue leading strategic and creative efforts for the brand, VML will help launch the G Series.  Advertising Age/Agency News blog

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s