How to make the most of “friendsourcing”

Search engines are turning their attention to “friendsourcing” — the idea that information from our social networks can be used to provide better search results, writes Eric Swayne. That means that social chatter about your brand carries more weight than ever, so monitoring and managing the buzz is a vital part of building a positive online presence. “Friendsourcing will give us a better Internet experience,” Swayne writes. “The catch for marketers, then, is to get as good at playing to the right crowd as we are at gaming the right algorithm.”  Advertising Age


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