Next steps with real-time results

Live search is going to change the way online marketers do business, says George Bounacos, chief operating officer of Silver Beacon Marketing and a pioneer in monetizing online efforts. Marketers now use ranking tools to gauge their success, but will quickly need to find new ways to measure less easily quantifiable social metrics. “Marketers must rethink how to describe successful organic efforts,” Bounacos says. “We have to find a better way to show success.”  SmartBrief/SmartBlog on Social Media


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