Is social search diluting your brand?


Social search makes it easier than ever for customers to find your brand on sites such as Facebook and Twitter — but it also increases the chance that they’ll wind up on those platforms instead of on your company’s main Web page, writes Rob Birgfeld. That’s fine if you keep your social outposts spic and span, Birgfeld writes, but it can be a big problem if they’re neglected or unpolished. “Don’t do it if you’re not going to do it right,” writes Birgfeld. “Make sure your social presence serves a purpose legitimate enough to steal eyeballs away from your central hub.”  SmartBrief/SmartBlog on Social Media

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