If digital ads fail, the creative may be to blame


Many digital ads fail because they’re too complicated and cluttered, they don’t get to the point fast enough or they’re ambiguous, CNET research finds. Others are just plain ugly or hard to read. “The problems are due to creative efforts that do not suit the medium and the refusal to employ research tools that can identify creative problems and how to fix them,” Philip Sawyer writes.  Advertising Age/DigitalNext blog

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s