How to tap Twitter’s true potential

If you view Twitter as merely a place to gossip, then you’ll miss its true potential as a business and marketing tool, writes Chris Garrett. If you use Twitter correctly, though, it becomes a powerful tool for boosting traffic, generating leads and sales, and engaging your customers. “If you see Twitter or any other social-media service as a venue for chit-chat … then you’re likely better off doing something more productive with your time,” Garrett adds. “You get out what you put in.”


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