How tweets climb Google’s rankings


The key to Google’s new real-time search technology is that it ranks Twitter users by reputation, says Amit Singhal, who led the system’s development. The more followers someone has, the more weight Google’s system accords to the people they themselves follow, Singhal says. “You earn reputation, and then you give reputation,” he explains. “One user following another in social media is … a form of recommendation.”  MIT Technology Review

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s