How tweets climb Google’s rankings

The key to Google’s new real-time search technology is that it ranks Twitter users by reputation, says Amit Singhal, who led the system’s development. The more followers someone has, the more weight Google’s system accords to the people they themselves follow, Singhal says. “You earn reputation, and then you give reputation,” he explains. “One user following another in social media is … a form of recommendation.”  MIT Technology Review


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