The golden rules for social-media success

Improving your social-media effectiveness means learning to abide by certain fundamental rules, writes Aliza Sherman. Listening carefully, responding in good faith and being authentic and honest are crucial if you’re going to improve your brand, Sherman argues. “Even if you are representing a company or brand and are using the ‘voice of the company’ or ‘voice of the brand,’ you can still be human,” she writes.  Web Worker Daily


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