Ad trends to watch for in 2010

On the agency side, watch out for client-procurement departments taking a bigger hand in agency reviews, according to this Ad Age roundup of the coming year in advertising. Marketers of beer, soda and consumer package goods are faced with the challenge of adapting to the digital environment and luring recession-struck consumers to premium brands. In addition, the article predicts that 2010 “will be the year when publishers find out whether readers will pay for digital content.”  Advertising Age


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