Ad trends to watch for in 2010


On the agency side, watch out for client-procurement departments taking a bigger hand in agency reviews, according to this Ad Age roundup of the coming year in advertising. Marketers of beer, soda and consumer package goods are faced with the challenge of adapting to the digital environment and luring recession-struck consumers to premium brands. In addition, the article predicts that 2010 “will be the year when publishers find out whether readers will pay for digital content.”  Advertising Age

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s