Embrace the power of atomic messaging

Forget carefully crafted white papers and tedious project reports — in the social-media era, the best way to get your message across is to atomize it, writes Jay Baer. By doling out information in bite-size portions via blogs, tweets, YouTube posts and podcasts, you lower the barrier between your audience and your content, Baer writes. “Each of those snacks will be consumed by a slightly different audience … multiplying your inbound marketing opportunities geometrically,” he adds.  Convince & Convert


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