Data analysis takes marketers back to the future


Too many marketers think that data analysis is just about what happened in the past, writes Steve Kerho. By using analytic tools to look carefully at how past campaigns have worked, you can get powerfully predictive insights into the potential of future campaigns, he adds. “Shifting analytics from rear-facing to predictive is an important part of being a digitally-savvy marketer,” Kerho argues.  FastCompany.com/FC Expert Blogs

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