Does your company need a social-media calendar?

Social-media success is all about being organic and responsive — but you can still benefit by planning ahead, writes Aliza Sherman. Using an editorial calendar can help ensure you keep hitting your core messages, and help you coordinate your efforts across a range of social-media platforms.

“You shouldn’t be tweeting and updating entirely in a vacuum,” Sherman writes. “Organic conversation doesn’t work for companies that are trying to achieve specific business objectives.”  Web Worker Daily


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