Pepsi trades Super Bowl for social media

For the first time in 23 years, Pepsi won’t be advertising during the Super Bowl; instead, it will steer millions of dollars into a social-media blitz dubbed the Pepsi Refresh Project. The plan is for people to use a dedicated Web site to pitch community-development programs; Pepsi will then select and fund thousands of the projects. “Pepsi will be leading an army of bloggers, texters and tweeters as it attempts to redefine the marketing game,” writes Larry Woodard. “I, for one, want a front-row seat.”  ABC News


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