In new year, Twitter may have to back up buzz

Although Twitter has gotten lots of buzz as a social-media tool for marketers, the microblog will likely have to prove its ROI in the new year, according to this article. “Going into 2010, Twitter may find it needs to begin to regulate marketing activity more closely, as it battles to retain users’ attention and its relevance, particularly in comparison to other social sites such as Facebook,” writes Jack Marshall.  ClickZ


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s