Wal-Mart vs. Comcast: Who does social media better?

Wal-Mart has two employees tweeting about the giant retailer — one from media relations and the other in corporate communications. The duo, “Kelly and Kevin,” have a small following and don’t always respond to customer queries. Ari Herzog contrasts the company’s presence with that of Comcast, which is known for its online focus on customer service and its engagement with Twitter followers.  AriWriter.com


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