Ogilvy revives 1950s effort for Puerto Rico


An iconic text-driven effort by Ogilvy & Mather in the 1950s to promote tourism in Puerto Rico is being adapted by the agency for a contemporary campaign. The ads will once again feature the striking photography of Elliott Erwitt, who has become well-known since the original shoot, as well as a Web site featuring still images and video.  New York Times, The

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