Retailers boost paid-search spending by 7%


Spending on search ads by U.S. retailers was up 7% year-over-year for the first half of the fourth quarter, according to SearchIgnite’s latest Search Marketing Report. Bing gained the most, improving on MSN’s year-ago ad revenues by 47%. On the downside, consumers have reduced online spending, so the average sale was worth 27% less.  MediaPost Communications/Online Media Daily

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