Each e-contact worth $948 to IBM


IBM is embracing social media, but unlike many other firms, it is backing up its efforts with numbers. The tech company has used metrics to determine that each e-mail address in its lists is worth $948. The size of a company’s network is directly correlated with its performance, the researchers contend. “IBM seems to have data that back up my more anecdotal and street-smart notions,” notes social-media blogger Mark Drapeau.  MarkDrapeau.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s