Each e-contact worth $948 to IBM

IBM is embracing social media, but unlike many other firms, it is backing up its efforts with numbers. The tech company has used metrics to determine that each e-mail address in its lists is worth $948. The size of a company’s network is directly correlated with its performance, the researchers contend. “IBM seems to have data that back up my more anecdotal and street-smart notions,” notes social-media blogger Mark Drapeau.  MarkDrapeau.com


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