Why Twitter isn’t right for b-to-b bloggers

B-to-b companies risk prioritizing short-term gains over the long-term potential of blogs by using social media to generate general traffic, Galen DeYoung writes. The firms should instead be trying to parse out the small number of followers relevant to their industry by increasing their search visibility and carefully positioning themselves as thought leaders in their niche, DeYoung writes.  Search Engine Land


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