Let customers tell you what they want

Many sites shy away from letting users rate their content, but it’s crucial to do so if you want them coming back, Valeria Maltoni writes, noting that many users don’t make a purchase on their first visit to a site. Ratings tools can be a valuable way to get to know what your customers need from you, she notes. “Test lots of things based on personas, let people surprise you, don’t assume stuff, especially at the beginning,” she writes.  Conversation Agent


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