Filing shows how Apple could make ads mandatory viewing

Apple, according to this article, has filed a patent application with the U.S. Patent and Trademark Office in which it indicates it is developing an “enforcement routine” that would run ads on the screens of many of Apple’s devices. This article says the protocol would require users to view an ad to continue using the device, and that the ads, in turn, would allow for the electronics products’ price points to be lowered or even offered free of charge. Apple did not comment for this article, which notes that a patent filing does not necessarily mean the technology will be brought to market.  The New York Times


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