Harley-Davidson bets on product placement

Harley-Davidson is hitching its brand to entertainment consulting agency Davie Brown Entertainment and gearing up for a major product-placement explosion in film, TV, music and video games. “Entertainment can sensationalize the excitement and thrill of riding to the point of moving people to check it out,” said Dino Bernacchi, director of advertising, promotions and entertainment for Harley-Davidson.  Adweek/Nielsen Business Media


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