Study: Social-media users like deals

Sparking consumer engagement on social-media platforms has less to do with creating an online location for people to share their passions than it does with offering product discounts and special promotions, according to a new report from Razorfish. “What we’re finding is that with Facebook and Twitter, marketers are assuming some deeper dialogue, but what’s really going on is — people want deals,” said Razorfish group vice president Garrick Schmitt. Research from digital shop Performics offers a similar take.  MediaPost Communications/Online Media Daily


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