Titan, MySpace hope to send message to marketers with digital trial

“Step Up to the Mic” is the name of a three-week trial effort between MySpace and Titan that allows users to post on MySpace or a Titan Web site a short message and image to be shown on more than 300 digital screens in a dozen cities, including New York, Chicago and London.

The trial, which is free to users, is a test-run for the companies to create an ad-driven version to pitch to marketers, according to this article.  Mediaweek

~ by fcedge on 10/23/2009.